During the summer months, the increase in bookings by tourists increases considerably. This, coupled with the lack of staff that we have been seeing in

The exploitation of data has become the differentiating element for companies In recent years, market successes have been linked to the use of information technologies

Nowadays, online retailers must deal with a problem known as abandoned carts. This happens when a user who has added items to the cart decides

Technology is the resource that produces advances that improve people’s quality of life. Throughout history, we have benefited from inventions such as the television, the

During 2020, with the arrival of the coronavirus, both consumer habits and product offerings suffered major changes. Businesses had to close their establishments and adapt

In an environment where competition and choices to the same product are increasing, customers are more demanding and demand high quality items with very specific

How many times have you gone to the shopping centre to see if the computer you want so much is on sale, or visited the

We all want to have the latest smartphone model with the best features and pay the lowest possible price. This makes us think carefully about

How many times have you heard that the audience on social networks is growing? Indeed, these words that are so often repeated nowadays, are true,