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The exploitation of data has become the differentiating element for companies
The exploitation of data has become the differentiating element for companiesIn recent years, market successes have been linked to the use of information technologies (IT), especially thanks to the incorporation and exploitation of tools that provide information about...
From barter to Contactless: The evolution of payment methods
Payment methods have evolved throughout history. Long before coins, goods were exchanged through barter. This method is the origin of today's economic transactions....
Here are some of the most common alternative payment methods to cash
Cash is gradually diminishing its presence in European society. There is still a long way to go before it disappears completely, but the reality is that alternative...
What are the predictions and trends this Christmas?
Christmas Day is less than a month away. As well as being a special time for families and friends to get together after not seeing each other for a long time, the...
Biometrics, the authentication element that adds value to your retailer’s checkout process
Technology is developing very fast, and digital retail and payment software is taking advantage of the rapid adoption of biometrics by consumers to include it in the...
The post-covid digital consumer is here to stay
The digital consumer is a key element in defining a business' sales strategy. The way we sell has changed radically in the last few years and, due to the pandemic, this...
Discover the positive impact of applying these 5 tips for digitalisation in your shop
E-commerce is one of the fastest-growing sectors in recent years and is one of the main flagships of economic activity in our country. In the first quarter of 2021,...
Ready for an efficient and safe Black Friday?
Black Friday will be celebrated on 26 November. As every year, on the fourth Friday of November, countless sales on many products will fill the websites and apps of our...
QR payment, the new way of charging your customers that has revolutionised the sector
Consumer interest in digital payments in an increasingly technological society where contactless interactions are the norm, the QR code has become one of the best...
User de-anonymisation and the impact on sales
The economic success in sales due to innovation activities allows to analyse the diversity of data and to improve the hyper-personalisation of companies towards a...
