E-commerce is one of the fastest-growing sectors in recent years and is one of the main flagships of economic activity in our country. In the first quarter of 2021, ecommerce increased by 2%, accumulating a total of 12.4 billion euros in transactions, 10% more than during the same period in 2020.
Spain is a country that is trying to go digital, as the COVID-19 pandemic forced us to use our mobile phones to order food or buy clothes. However, 78% of Spanish SMEs still do not have a website and not only that, but most of them say they do not feel ready to create a website due to lack of knowledge.
The advantages of having a business on the Internet are numerous and the incorporation of commerce into the digital world is one more step towards long-term customer loyalty. Here are 5 digitalisation tips that will add value to your business:
- Omnichannel: A business carries out an omnichannel strategy when in addition to selling on different sales channels, all of them are related to each other. This is achieved thanks to unified commerce, allowing the integration of all sales channels through a single platform. In short, the customer can interact with multiple sales channels integrated under the same strategy and focused on achieving an improved user experience.
2. Experience based on Customer Centric: The customer cannot feel lost within our website, application, or establishment, so it is essential that the experience designed for each of the channels is centred on the user, making it intuitive, simple and, above all, user-friendly. It is important to have a synchronised, updated and