Big Data an essential aspect for companies’ success
The trend of Big Data refers to the storage of large amounts of data and the set of tools that collect and analyse such information. All data generated through different sources could be used to produce useful and valuable information to make predictive analysis and stablish business strategies. Imagine that you have a business in […]
The mCommerce becomes the most common way to purchase in the Spanish market
This trend has been increasing in our country. It is expected to growth 50% this year and become the most common way to purchase by Spanish consumers. Now days consumers’ behaviour and their buying habits are changing and evolving to adapt to the opportunities offered by innovation and new technologies. Different reasons are driving consumers’ […]
Safety online sales for increase the conversion rates for your business
Online stores should offer its clients maximum security during the checkout in order to avoid fraud, due to the increase of cross-border online shopping through multiple mobile devices. 64,3% of the Spanish population between 16 and 74 years old use Internet daily, according to the survey “Equipment and Use of Information and Communication Technologies in […]
Wearables, a simple, innovative and secure payment method
Wearables are the new generation of smart devices. These gadgets are pretended to be garment or complement. The payment method industry is evolving; we are not yet familiar with the contactless technology (NFC), when the disruptive innovation of the wearables is taking place. Wearables offer new experiences and an innovative, simple and satisfying usage. According […]
MO/TO a payment alternative for your business
MO/TO allows companies to receive payments via telephone or email anywhere and from any devices. According to the study by IAB in cooperation with VIKO, "IAB eCommerce Study 2015", 67% of the 1,200 consumers surveyed, make an online purchase at least one time per month, compared with 44% which was reflected in 2013. The rise […]
“Click to Community: key tool for E-commerce”
«Click to community” is a real-time contact channel that allows website visitors to communicate with other visitors in the same website. Today, the decision process for buy online and offline most of the times starts with finding information on Internet. One of the keys to E-commerce business is to capture visitors in this first phase. […]
The importance of complying with PCI DSS
Companies that process, storage or manage information from the credit or debit card holders must guarantee the security of the sensitive data, due to leak could lead to hacking or fraud information. In order, to combat fraud the principal card brands, American Express, Discover Financial Services, JCB International, MasterCard and Visa, Inc, created the global […]
Online or Offline for shopping
Combining online and offline cannel could generate positive shopping experiences which would help to loyal customers and increase business sales. Terms like innovation, simplicity, security, new technologies, customization, segmentation, unique shopping experiences and development of new Apps that facilitate and streamline the way consumers buy and pay are concepts that are the order of the […]
Increase sales in your business
The analysis, understanding and good use of the information gathered when consumers pay for the products; help customize services, strategies and messages. This will increase loyalty and sales for your business. Internet and news technologies have brought advantages for consumers and for companies. Companies should know and understand how to use the high volume of […]
Security is the key factor to pay by card on the Internet
The number of devices connected to Internet is increasing significantly; next year will be 15.000 million, as is mentioned in an article published by Idealo.es. At the same time, ecommerce positioning internationally as one method consumers choose for buying; as we can see in a research make it by the consultant eMarketer, ecommerce represents 5,9% […]
