How does each generation of consumers purchase?
Their consumption habits differ a lot, especially in relation to purchase channels, payment methods and desired experiences. In recent years terms such as «Millennials», «Generation Z» or «Baby Boomers» have become generalized. But do we really know who belongs to each of these generations or groups? It is important to know all our customers in […]
The path to a 360º buying experience
Consumers already look for omnichannel solutions and the possibility to buy through different media, now they want to be able to combine more than one channel in a single purchase process, ultimately have more power. Long queues lined with carts, baskets and people with their arms full of products that end up back in the […]
Secure payment methods are key to ecommerce
Users consider security and comfort fundamental to opt for purchasing in an ecommerce. Tecnological advances are allowing new digital payment options to appear and the consolidation of existing ones. Much of its success resides in trust, because without it customers don´t feel comfortable making electronic purchases. To meet the consumers needs, guaranteeing safety and a […]
Why choose a payment gateway?
Digital payments are getting stronger, that´s why shops have to adapt to guarantee the payment process. How much importance do we show to the payment process? In the time of digitalization and cash vanishing, consumers, today considered “chiefs”, are looking for speed and security when it´s time to pay. In this situation, shops study different […]
The importance of tokenization
Whenever consumers arise to carry out actions that involve making payments through an electronic device or at physical stores we want it to be simple, fast and secure. The rapid growth ecommerce is undergoing comes along with the comfort that sales channels assure during the buying process. Consumers can buy when and wherever they want, […]
The transformation of physical stores, a race for digitalization
In the time of digitalization, many buyers still opt to make purchases in physical stores. How do we make purchases? How do we pay? The buying habits of Spanish consumers are changing and we can spot this when it´s payment time. Data shows that ecommerce keeps growing. The latest information offered by the National Commission […]
Telephone order, a fast and secure purchase channel
The “eCommerce 2016” report elaborated by the Cetelem Observatory, stays that the level of smoothness and security of the payment experience plays an important role on the decision making process of choosing an online marketplace over another. Taking this statement as a starting point, it is key that businesses offer to their clients fast, convenient […]
The Internet of things, future or reality?
IoT (Internet of Things), implies the digitalization of the physical world, which means that the constant connectivity between objects and people enables the system to provide information at a real time. This concept, which people referred to almost daily, emerged in 1999 at the Massachusetts Institute of Technology. Every day we have a higher number […]
5 tips to improve the payment process
The payment process is a key point during the consumer journey and begins once the user has decided the product or service that he wants to buy. The buyer could leave the shopping cart if he has a bad experience during the payment process. It is a serious mistake to think that a sale is […]
Payment in three steps has become a reality
Ensuring that the payment process is fast, simple and in only three steps, not only guarantees a good purchasing experience for the buyer, but it further minimizes the shopping cart abandonment. How is the online consumer? What does he look for during the buying process? What aspects make him decide to buy or not? To […]
