PSD2: The new paradigm of digital payments
Nowadays, most of the people affected in anyway by the payment sector have probably heard about PSD2 but, what is it exactly? Where and why does it emerge? How and from when will it affect? The Second Payment Services Directive, known as PSD2, is preceded by the Payment Services Directive, published in 2007 by the […]
Smart purchases thanks to Smart Data
Big Data has come a long way, but Smart Data has is going to revolutionize the route and the destination. Big Data vs. Smart Data: The evolution of Data Each generation has its own characteristics when it comes to buying, and shops must adapt to them in order to satisfy users’ wishes. To do this, […]
User Authentication: From Security to Experience
Two factor authentication, biometrics or user identification are fundamental concepts in the world of payments but, what do they exactly mean? What kind of benefits can they bring? The new European Payments Regulation (PSD2) will enter into force on 14 September, and it is giving so much to talk about among the players in the […]
Will your sales bloom this spring?
The way that products are presented, the knowledge of the customer or the personalization in the payment are determining factors to increase the purchases and achieve the loyalty of your customers. Spring is in the air, and if anything alters the arrival of this season is fashion. Coats go away, boots are replaced by sandals […]
How can you adapt to your customers at the time of payments?
Knowing the profile of the users who buy in your shop, whether physically or online, is essential to be able to adapt the checkout to their preferences and ensure the best experience throughout the purchase process. When we decide to start a business, we know what we are going to offer and who we are […]
Valentine’s Day: lots of love for hotels and restaurants
Love can’t be bought, but a good experience will reach the customer’s heart. Valentine’s Day is just a few days away and everything indicates that this February 14th will be a great opportunity to increase sales for most merchants, as well as for those in the tourism and catering sector. There are currently 11 million […]
Payment gateways. How to choose yours?
These are some of the characteristics that we must not forget when choosing between the different alternatives offered by the market. Among the decisions that a company must make to achieve success, one of them is for sure the way in which its customers will pay, as the checkout process directly affects the conversion rate, […]
5 tips for a successful Christmas campaign in your business
The Wise Men are more and more busy each year, and that’s why it is essential to facilitate their purchases and avoid difficulties for achieving a Christmas period with the best results. It is estimated that this year Spaniards will spend an average of 611 euros during the Christmas season, 1.1% more than the previous […]
What kind of purchases do your customers make?
Routine purchases, impulse purchases or with a long decision-making process. Not all purchases are made in the same way and in order to guarantee the best experience for the users, it is necessary to adapt to them and offer what they need at all times. There is no doubt that Spanish ecommerce is booming, overcoming […]
Discover the keys to expand your business during Black Friday
Last 2017, the aggregate of Black Friday and CyberMonday resulted in orders for a total of 7 million euros, 32.8% more than the previous year. With the summer holidays already forgotten and about to enter the Christmas campaign, it comes one of the days with more purchases of the year. Black Friday is officially celebrated […]
