4 keys to success in the tourism sector
How can the payment process add value to the tourism business? Customization, UX, consumer confidence… It is no longer enough to sell: it is up to the customer to fall in love. Nowadays, Spain is one of the countries that receives more visitors a year, with more than 82 million international tourists in 2017, leaving […]
EMV 3-D Secure Protocol: next steps towards PSD2
Following the transposition of the Second European Directive on Payment Services (PSD2) into Spanish law on November 23rd, many doubts have been raised about its impact, the steps to be taken to comply with it and, in short, what the situation will be after September 14th. During this time, the focus of the PSD2 has […]
PSD2: User Authentication in the online environment
From September, 14th the SCA (Strong Customer Authentication) will be compulsory. What changes will it bring and how should businesses deal with them? Among the changes introduced by the Second Payment Services Directive (PSD2), those relating to security will undoubtedly have a special relevance and impact on the environment. Therefore, it is important to understand […]
Valentine’s Day: lots of love for hotels and restaurants
Love can’t be bought, but a good experience will reach the customer’s heart. Valentine’s Day is just a few days away and everything indicates that this February 14th will be a great opportunity to increase sales for most merchants, as well as for those in the tourism and catering sector. There are currently 11 million […]
Payment gateways. How to choose yours?
These are some of the characteristics that we must not forget when choosing between the different alternatives offered by the market. Among the decisions that a company must make to achieve success, one of them is for sure the way in which its customers will pay, as the checkout process directly affects the conversion rate, […]
What kind of purchases do your customers make?
Routine purchases, impulse purchases or with a long decision-making process. Not all purchases are made in the same way and in order to guarantee the best experience for the users, it is necessary to adapt to them and offer what they need at all times. There is no doubt that Spanish ecommerce is booming, overcoming […]
Discover the keys to expand your business during Black Friday
Last 2017, the aggregate of Black Friday and CyberMonday resulted in orders for a total of 7 million euros, 32.8% more than the previous year. With the summer holidays already forgotten and about to enter the Christmas campaign, it comes one of the days with more purchases of the year. Black Friday is officially celebrated […]
How does each generation of consumers purchase?
Their consumption habits differ a lot, especially in relation to purchase channels, payment methods and desired experiences. In recent years terms such as «Millennials», «Generation Z» or «Baby Boomers» have become generalized. But do we really know who belongs to each of these generations or groups? It is important to know all our customers in […]
PCI DSS, security for your clients and your business
A secure payment gateway is that one which counts on the maximum accreditation in payment security, PCI DSS certification which protects the card data of your clients. Security related to credit card data is sensible information and it is very important for banks, merchants or service suppliers, who operate in the name of companies, and […]