The importance of tokenization
Whenever consumers arise to carry out actions that involve making payments through an electronic device or at physical stores we want it to be simple, fast and secure. The rapid growth ecommerce is undergoing comes along with the comfort that sales channels assure during the buying process. Consumers can buy when and wherever they want, […]
The transformation of physical stores, a race for digitalization
In the time of digitalization, many buyers still opt to make purchases in physical stores. How do we make purchases? How do we pay? The buying habits of Spanish consumers are changing and we can spot this when it´s payment time. Data shows that ecommerce keeps growing. The latest information offered by the National Commission […]
Telephone order, a fast and secure purchase channel
The “eCommerce 2016” report elaborated by the Cetelem Observatory, stays that the level of smoothness and security of the payment experience plays an important role on the decision making process of choosing an online marketplace over another. Taking this statement as a starting point, it is key that businesses offer to their clients fast, convenient […]
The Internet of things, future or reality?
IoT (Internet of Things), implies the digitalization of the physical world, which means that the constant connectivity between objects and people enables the system to provide information at a real time. This concept, which people referred to almost daily, emerged in 1999 at the Massachusetts Institute of Technology. Every day we have a higher number […]
5 tips to improve the payment process
The payment process is a key point during the consumer journey and begins once the user has decided the product or service that he wants to buy. The buyer could leave the shopping cart if he has a bad experience during the payment process. It is a serious mistake to think that a sale is […]
Payment in three steps has become a reality
Ensuring that the payment process is fast, simple and in only three steps, not only guarantees a good purchasing experience for the buyer, but it further minimizes the shopping cart abandonment. How is the online consumer? What does he look for during the buying process? What aspects make him decide to buy or not? To […]
Big Data an essential aspect for companies’ success
The trend of Big Data refers to the storage of large amounts of data and the set of tools that collect and analyse such information. All data generated through different sources could be used to produce useful and valuable information to make predictive analysis and stablish business strategies. Imagine that you have a business in […]
The mCommerce becomes the most common way to purchase in the Spanish market
This trend has been increasing in our country. It is expected to growth 50% this year and become the most common way to purchase by Spanish consumers. Now days consumers’ behaviour and their buying habits are changing and evolving to adapt to the opportunities offered by innovation and new technologies. Different reasons are driving consumers’ […]
Safety online sales for increase the conversion rates for your business
Online stores should offer its clients maximum security during the checkout in order to avoid fraud, due to the increase of cross-border online shopping through multiple mobile devices. 64,3% of the Spanish population between 16 and 74 years old use Internet daily, according to the survey “Equipment and Use of Information and Communication Technologies in […]
Wearables, a simple, innovative and secure payment method
Wearables are the new generation of smart devices. These gadgets are pretended to be garment or complement. The payment method industry is evolving; we are not yet familiar with the contactless technology (NFC), when the disruptive innovation of the wearables is taking place. Wearables offer new experiences and an innovative, simple and satisfying usage. According […]