The new normality. Payment industry trends that are here to stay.
The payment methods sector is constantly evolving and therefore, it is important to know what the payment trends will be, which will undoubtedly play a key role in this new scenario caused by the pandemic characterized by the increased use of digital means of payment. The way we pay has undergone major changes in recent […]
How to increase the conversion rate in ecommerce?
More and more businesses are deciding to sell their products through online channels to reach a larger number of customers, without limiting their sales only to those made in physical stores. The pandemic has generated new forms of consumption and retailers have had to adapt to this by creating online sales channels. In addition, according […]
How is biometrics used in the payments industry?
Digitalization and technological advances have led to the creation of new forms of payment. Biometric payments generate a change in the way people pay both in physical and online channels. Biometric identification refers to the application of mathematical techniques considering the physical and behavioural traits of a person to verify its identity. But what is […]
The new Christmas. Trends and keys to success with your business
The new normal will last for a still indefinite time, which will cover a Christmas campaign very different from the one we are used to. This year Christmas is printed with online, with multiple changes and challenges for consumers, retailers, hoteliers… This important time for many businesses, which every year gives a boost to the […]
Business models: the advantages of subscription
Why choose subscription as a business model? What factors should you take into account to achieve success? There are numerous business models on the market, from the Long Tail, Amazon’s king of models based on a large volume of users and numerous products, to the Bait & Hook, followed by brands such as Gillette that […]
Changes during the ecommerce boom
The entire PSD2 regulation will come into force on December 31st, changing the way online transactions are authenticated. There are only two months left before the PSD2 regulation comes into force, or more specifically, the part referring to the strong authentication of online transactions, as the rest of the regulation is already operational. This change […]
6 ideas to increase your ecommerce’s average ticket
How do you get your users to buy more? All the keys for being a sales guru. Increasing the average ticket is one of the keys to the business success, whether online or in person, as it means an increase in revenue and, therefore, a higher profit. There are different actions that we can carry […]
New technologies to boost retail
Omnicanality, personalization, Customer Journey, payment methods… Which trends guide the retail sector? The way of buying and selling has evolved by huge steps in recent years, and even more so in recent months. At first glance, we could think of transferring users from the physical store to the online store, but this is far from […]
How will you deal with the ROPO effect in your business?
Everyone is looking for ecommerce conversion, but what happens when the customer has no intention of buying online? The way to search, compare and buy has evolved significantly in recent years with the growth of ecommerce and increased interaction between channels. Nowadays, the consumer understands shopping as an integrated process in which the online and […]
From visitor to buyer. How to turn users into customers?
The conversion of users into sales is not always easy, but there are some elements we can optimize to improve it. Getting your ecommerce visitors to become buyers is not an easy task, since after attracting them to the web there are still many factors to consider in order to reach the sale. Below, we […]