How can you adapt to your customers at the time of payments?
Knowing the profile of the users who buy in your shop, whether physically or online, is essential to be able to adapt the checkout to their preferences and ensure the best experience throughout the purchase process. When we decide to start a business, we know what we are going to offer and who we are […]
Valentine’s Day: lots of love for hotels and restaurants
Love can’t be bought, but a good experience will reach the customer’s heart. Valentine’s Day is just a few days away and everything indicates that this February 14th will be a great opportunity to increase sales for most merchants, as well as for those in the tourism and catering sector. There are currently 11 million […]
Payment gateways. How to choose yours?
These are some of the characteristics that we must not forget when choosing between the different alternatives offered by the market. Among the decisions that a company must make to achieve success, one of them is for sure the way in which its customers will pay, as the checkout process directly affects the conversion rate, […]
5 tips for a successful Christmas campaign in your business
The Wise Men are more and more busy each year, and that’s why it is essential to facilitate their purchases and avoid difficulties for achieving a Christmas period with the best results. It is estimated that this year Spaniards will spend an average of 611 euros during the Christmas season, 1.1% more than the previous […]
What kind of purchases do your customers make?
Routine purchases, impulse purchases or with a long decision-making process. Not all purchases are made in the same way and in order to guarantee the best experience for the users, it is necessary to adapt to them and offer what they need at all times. There is no doubt that Spanish ecommerce is booming, overcoming […]
Discover the keys to expand your business during Black Friday
Last 2017, the aggregate of Black Friday and CyberMonday resulted in orders for a total of 7 million euros, 32.8% more than the previous year. With the summer holidays already forgotten and about to enter the Christmas campaign, it comes one of the days with more purchases of the year. Black Friday is officially celebrated […]
How does each generation of consumers purchase?
Their consumption habits differ a lot, especially in relation to purchase channels, payment methods and desired experiences. In recent years terms such as «Millennials», «Generation Z» or «Baby Boomers» have become generalized. But do we really know who belongs to each of these generations or groups? It is important to know all our customers in […]
The path to a 360º buying experience
Consumers already look for omnichannel solutions and the possibility to buy through different media, now they want to be able to combine more than one channel in a single purchase process, ultimately have more power. Long queues lined with carts, baskets and people with their arms full of products that end up back in the […]
Secure payment methods are key to ecommerce
Users consider security and comfort fundamental to opt for purchasing in an ecommerce. Tecnological advances are allowing new digital payment options to appear and the consolidation of existing ones. Much of its success resides in trust, because without it customers don´t feel comfortable making electronic purchases. To meet the consumers needs, guaranteeing safety and a […]
Why choose a payment gateway?
Digital payments are getting stronger, that´s why shops have to adapt to guarantee the payment process. How much importance do we show to the payment process? In the time of digitalization and cash vanishing, consumers, today considered “chiefs”, are looking for speed and security when it´s time to pay. In this situation, shops study different […]