The importance of unified commerce in customer experience
The new omnichannel consumer demands a quality shopping experience that allows the physical channel to live with the digital channel, integrating all sales channels through a single unified trading platform. There are many concepts that have emerged prior to the consolidation of unified trade. These include multichannel and omnichannel strategies, two terms that it is […]
The new normality. Payment industry trends that are here to stay.
The payment methods sector is constantly evolving and therefore, it is important to know what the payment trends will be, which will undoubtedly play a key role in this new scenario caused by the pandemic characterized by the increased use of digital means of payment. The way we pay has undergone major changes in recent […]
How to increase the conversion rate in ecommerce?
More and more businesses are deciding to sell their products through online channels to reach a larger number of customers, without limiting their sales only to those made in physical stores. The pandemic has generated new forms of consumption and retailers have had to adapt to this by creating online sales channels. In addition, according […]
¿How new PSD2 regulation affects ecommerce?
Following the recent entry into force of PSD2, the European payment services regulation that brings important news affecting ecommerce and that imply a series of changes that are important to be aware of. Few months have passed since the entry into force of PSD2 and ecommerce are starting to suffer its side effects. But, before […]
How is biometrics used in the payments industry?
Digitalization and technological advances have led to the creation of new forms of payment. Biometric payments generate a change in the way people pay both in physical and online channels. Biometric identification refers to the application of mathematical techniques considering the physical and behavioural traits of a person to verify its identity. But what is […]
What are the most used payment methods in Spain?
The customer is becoming more demanding and demands a seamless and intuitive shopping experience. Therefore, both physical and online retailers must adapt their checkout process through different payment methods to offer the most suitable one for each of their customers. Spain is one of the countries that has increased the most its percentage of online […]
The new Christmas. Trends and keys to success with your business
The new normal will last for a still indefinite time, which will cover a Christmas campaign very different from the one we are used to. This year Christmas is printed with online, with multiple changes and challenges for consumers, retailers, hoteliers… This important time for many businesses, which every year gives a boost to the […]
Business models: the advantages of subscription
Why choose subscription as a business model? What factors should you take into account to achieve success? There are numerous business models on the market, from the Long Tail, Amazon’s king of models based on a large volume of users and numerous products, to the Bait & Hook, followed by brands such as Gillette that […]
Changes during the ecommerce boom
The entire PSD2 regulation will come into force on December 31st, changing the way online transactions are authenticated. There are only two months left before the PSD2 regulation comes into force, or more specifically, the part referring to the strong authentication of online transactions, as the rest of the regulation is already operational. This change […]
6 ideas to increase your ecommerce’s average ticket
How do you get your users to buy more? All the keys for being a sales guru. Increasing the average ticket is one of the keys to the business success, whether online or in person, as it means an increase in revenue and, therefore, a higher profit. There are different actions that we can carry […]