The best gift, the experience
December arrives and the Christmas campaign is back on the scene, but this year may be different. Here are the best ideas to take advantage of the checkout process and turn your occasional shoppers into loyal customers of your business. Get their data: We live in a time when more than ever information is power, […]
SCA: Does it affect your business yet?
On September 14th, PSD2 came into force, the new European Payments Directive, whose main objectives are to increase security, protect the end user and encourage innovation. One of the main changes introduced by this standard is the mandatory application of Strong Customer Authentication (SCA) in transactions, which would mainly affect those carried out online. According […]
From multichannel to omnichannel: 5 keys to become the king of User Experience
Even if the implementation of an omnichannel strategy means an extra effort, its results will have great value for the business. Omnicanality is a concept that is increasingly seen as a must rather than an option for any business that wants to succeed, but its application is not always simple and it is very important […]
4 keys to success in the tourism sector
How can the payment process add value to the tourism business? Customization, UX, consumer confidence… It is no longer enough to sell: it is up to the customer to fall in love. Nowadays, Spain is one of the countries that receives more visitors a year, with more than 82 million international tourists in 2017, leaving […]
EMV 3-D Secure Protocol: next steps towards PSD2
Following the transposition of the Second European Directive on Payment Services (PSD2) into Spanish law on November 23rd, many doubts have been raised about its impact, the steps to be taken to comply with it and, in short, what the situation will be after September 14th. During this time, the focus of the PSD2 has […]
PSD2: User Authentication in the online environment
From September, 14th the SCA (Strong Customer Authentication) will be compulsory. What changes will it bring and how should businesses deal with them? Among the changes introduced by the Second Payment Services Directive (PSD2), those relating to security will undoubtedly have a special relevance and impact on the environment. Therefore, it is important to understand […]
PSD2: The new paradigm of digital payments
Nowadays, most of the people affected in anyway by the payment sector have probably heard about PSD2 but, what is it exactly? Where and why does it emerge? How and from when will it affect? The Second Payment Services Directive, known as PSD2, is preceded by the Payment Services Directive, published in 2007 by the […]
Smart purchases thanks to Smart Data
Big Data has come a long way, but Smart Data has is going to revolutionize the route and the destination. Big Data vs. Smart Data: The evolution of Data Each generation has its own characteristics when it comes to buying, and shops must adapt to them in order to satisfy users’ wishes. To do this, […]
User Authentication: From Security to Experience
Two factor authentication, biometrics or user identification are fundamental concepts in the world of payments but, what do they exactly mean? What kind of benefits can they bring? The new European Payments Regulation (PSD2) will enter into force on 14 September, and it is giving so much to talk about among the players in the […]
Will your sales bloom this spring?
The way that products are presented, the knowledge of the customer or the personalization in the payment are determining factors to increase the purchases and achieve the loyalty of your customers. Spring is in the air, and if anything alters the arrival of this season is fashion. Coats go away, boots are replaced by sandals […]