


From multichannel to omnichannel: 5 keys to become the king of User Experience
Even if the implementation of an omnichannel strategy means an extra effort, its results will have great value for the business. Omnicanality is a concept that is increasingly seen as a must rather than an option for any business that wants to succeed, but its...
Smart purchases thanks to Smart Data
Big Data has come a long way, but Smart Data has is going to revolutionize the route and the destination. Big Data vs. Smart Data: The evolution of Data Each generation has its own characteristics when it comes to buying, and shops must adapt to them in order to...
Will your sales bloom this spring?
The way that products are presented, the knowledge of the customer or the personalization in the payment are determining factors to increase the purchases and achieve the loyalty of your customers. Spring is in the air, and if anything alters the arrival of this...