What kind of purchases do your customers make?

What kind of purchases do your customers make?

Routine purchases, impulse purchases or with a long decision-making process. Not all purchases are made in the same way and in order to guarantee the best experience for the users, it is necessary to adapt to them and offer what they need at all times. There is no...
How does each generation of consumers purchase?

How does each generation of consumers purchase?

Their consumption habits differ a lot, especially in relation to purchase channels, payment methods and desired experiences. In recent years terms such as “Millennials”, “Generation Z” or “Baby Boomers” have become generalized. But...