New technologies to boost retail

New technologies to boost retail

Omnicanality, personalization, Customer Journey, payment methods… Which trends guide the retail sector? The way of buying and selling has evolved by huge steps in recent years, and even more so in recent months. At first glance, we could think of transferring...
How will you deal with the ROPO effect in your business?

How will you deal with the ROPO effect in your business?

Everyone is looking for ecommerce conversion, but what happens when the customer has no intention of buying online? The way to search, compare and buy has evolved significantly in recent years with the growth of ecommerce and increased interaction between channels....
Offline commerce. Still a shining star?

Offline commerce. Still a shining star?

Why are users still so interested in physical commerce despite the continued growth of online? Online commerce is growing at an unstoppable rate, reaching an increasing number of consumers who find the best way to make their purchases on the Internet. But what about...