From visitor to buyer. How to turn users into customers?

From visitor to buyer. How to turn users into customers?

The conversion of users into sales is not always easy, but there are some elements we can optimize to improve it. Getting your ecommerce visitors to become buyers is not an easy task, since after attracting them to the web there are still many factors to consider in...
The changes are many but… Are they here to stay?

The changes are many but… Are they here to stay?

The way we buy, interact, pay and generally develop our daily lives is changing profoundly, but the big question is whether these changes will remain once the coronavirus is overcome. Humans are animals of habit and it is said that it only takes 21 days to acquire a...

SCA: Does it affect your business yet?

On September 14th, PSD2 came into force, the new European Payments Directive, whose main objectives are to increase security, protect the end user and encourage innovation. One of the main changes introduced by this standard is the mandatory application of Strong...

EMV 3-D Secure Protocol: next steps towards PSD2

Following the transposition of the Second European Directive on Payment Services (PSD2) into Spanish law on November 23rd, many doubts have been raised about its impact, the steps to be taken to comply with it and, in short, what the situation will be after September...