How will you deal with the ROPO effect in your business?
Everyone is looking for ecommerce conversion, but what happens when the customer has no intention of buying online? The way to search, compare and buy has evolved significantly in recent years with the growth of ecommerce and increased interaction between channels....
From visitor to buyer. How to turn users into customers?
The conversion of users into sales is not always easy, but there are some elements we can optimize to improve it. Getting your ecommerce visitors to become buyers is not an easy task, since after attracting them to the web there are still many factors to consider in...
