{"id":1681,"date":"2021-10-26T12:00:28","date_gmt":"2021-10-26T10:00:28","guid":{"rendered":"http:\/\/sipay.es\/sipay\/?p=38289"},"modified":"2026-07-02T09:35:14","modified_gmt":"2026-07-02T07:35:14","slug":"tips-digitalisation-shop","status":"publish","type":"post","link":"https:\/\/sipay.es\/en\/blog\/learn\/tips-digitalisation-shop\/","title":{"rendered":"Discover the positive impact of applying these 5 tips for digitalisation in your shop"},"content":{"rendered":"<h3 style=\"text-align: justify;\"><strong>E-commerce is one of the fastest-growing sectors in recent years and is one of the main flagships of economic activity in our country. In the first quarter of 2021<\/strong><strong>, <\/strong><a href=\"https:\/\/www.silicon.es\/crecen-un-2-en-las-ventas-de-comercio-electronico-2446401\" target=\"_blank\" rel=\"noopener\"><strong>ecommerce increased by 2%, accumulating a total of 12.4 billion euros in transactions<\/strong><\/a><strong>, 10% more than during the same period in 2020.<\/strong><\/h3>\n<p style=\"text-align: justify;\">Spain is a country that is trying to go digital, as the COVID-19 pandemic forced us to use our mobile phones to order food or buy clothes. However, 78% of Spanish SMEs still do not have a website and not only that, but most of them say they do not feel ready to create a website due to lack of knowledge.<\/p>\n<p style=\"text-align: justify;\">The advantages of having a business on the Internet are numerous and the incorporation of commerce into the digital world is one more step towards long-term customer loyalty. Here are 5 digitalisation tips that will add value to your business:<\/p>\n<ol style=\"text-align: justify;\">\n<li><strong> Omnichannel:<\/strong> A business carries out an omnichannel strategy when in addition to selling on <strong>different sales channels<\/strong>, all of them <strong>are related to each other<\/strong>. This is achieved thanks to unified commerce, allowing the integration of all sales channels through a single platform. In short, the customer can interact with multiple sales channels integrated under the same strategy and focused on achieving an improved user experience.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><strong>2. Experience based on Customer Centric: <\/strong>The customer cannot feel lost within our website, application, or establishment, so it is essential that the <strong>experience <\/strong>designed for each of the channels is <strong>centred on the user<\/strong>, making it intuitive, simple and, above all, user-friendly. It is important to have a synchronised, updated and<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce is one of the fastest-growing sectors in recent years and is one of the main flagships of economic activity in our country. In the first quarter of 2021, ecommerce increased by 2%, accumulating a total of 12.4 billion euros in transactions, 10% more than during the same period in 2020. Spain is a country [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":7020,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[579],"tags":[],"class_list":["post-1681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-learn"],"acf":[],"_links":{"self":[{"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/posts\/1681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/comments?post=1681"}],"version-history":[{"count":1,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/posts\/1681\/revisions"}],"predecessor-version":[{"id":27078,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/posts\/1681\/revisions\/27078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/media\/7020"}],"wp:attachment":[{"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/media?parent=1681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/categories?post=1681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sipay.es\/en\/wp-json\/wp\/v2\/tags?post=1681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}